ChangeUP Application
Thank-you for taking the time to apply to ChangeUP to be held at the X-Change, October 2nd, 2019. Selected applicants will be chosen to pitch their social enterprise to a live audience and will have the opportunity to win one of three spots in Purppl's six month Scale Up Social enterprise acceleration program.

The application deadline is September 8th. You will be notified by September 15th if you have been selected by the panel for a spot on stage.

If you have any questions, please email Amanda Loewen at amanda@purppl.com.
ChangeUP 2019 - Details and Evaluation Criteria
ChangeUP is a pitch style event for social enterprises to share their stories and solutions for some of the toughest community, social, and environmental challenges. It’s proudly presented by Purppl, Interior Savings, and Valley First.

Six social enterprises will have an opportunity to present on stage, share their story and ask for help from 80 community members. In addition, two or three of those social enterprises will be selected to receive a highly subsidized spot on Purppl’s Scale Up social enterprise acceleration program.

A social enterprise is an organization that sells goods or services to help achieve community, social, or environmental initiatives. It can be for-profit, not-for-profit, or a hybrid, but a majority of the profits must be directed to achieving social objectives. For-profit, non-profit, coop, and hybrid models are welcome and encouraged to apply.

Ideal application criteria and evaluation considerations:

Social Impact: Demonstrate measurable ways you create change, solutions, and outcomes for a clearly articulated community, social, or environmental issue. Demonstrate your local impact. Some measurable traction is essential - demonstrate how your product or service is already (or very close to it) making a measurable difference.

Sustainability: Demonstrate your ability to generate revenue (not grants and donations). Clearly articulate that you have resources, capacity and commitment to consistently deliver the solution. Improve sustainability compared to current status quo. Some measurable traction is essential - revenue, customers, parters, product / service built, etc.

Team: Ideas often fail because of poor leadership. Demonstrate strong team, relevant experience, and supportive advisors and/or partners. Also consider the team outside of your organization; demonstrate how you collaborate with others.

Solution: Demonstrate how you address the problem. Show how your solution works today, tomorrow, and in the future. Demonstrate the power of your solution and demonstrate its scalable impact. It's okay if it's not perfect or if it's a work in progress.

Presentation: Tell a clear story. Connect to the emotional side of your social issue as well as the rational side of a sustainable solution.

Selected social enterprises will have the opportunity to earn one of two or three subsidized spots in Purppl's six-month acceleration program. https://purppl.com/what-we-do/scale-up-social/. Sponsorship from Interior Savings, Valley First, and the City of Kamloops helps to significantly subsidize participation in the program and reduces the cost by about 85%. The three social enterprises selected at ChangeUP must be able to commit $250 / month for the six month program.

This six-month acceleration program is for social entrepreneurs who need support to grow and scale sustainable business models to help solve tough community, social, and environmental challenges. Experienced entrepreneurs-in-residence backstop your leadership team with tactical, functional expertise to build your sustainable revenue model and sustainable impact model. Each social enterprise will be paired with experienced social entrepreneurs-in-residence who meet with you bi-weekly for a period of six months. The program focuses on supporting challenges like business model analysis, impact model exploration, operational accountability, and revenue development.

Questions? Please connect with Amanda (amanda@purppl.com).

Application Guidelines
Please keep your answers brief!

The application is meant to cover a comprehensive set of questions - we expect concise answers but please do give us enough detail to enable the committee to make educated decisions.
Company Name *
Your answer
First Name *
Your answer
Last Name *
Your answer
Email Address *
Your answer
Phone Number *
Your answer
Company Address *
Your answer
Company Website *
Your answer
When did your social enterprise start operating? *
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Your Role / Position *
Your answer
Organization Type
Impact Questions
What do you provide? Is it a product / service? Please describe what you sell. *
Your answer
Who is your customer and what do they want from you? How do you make money (not grants or donations)? Your customer may be different from the people who benefit from your organization. How big is your market? *
Your answer
Who benefits from your social enterprise? Who is the beneficiary? How do they benefit? What problem(s) are you solving? *
Your answer
How do you measure your impact? What impact have you already made? How do you demonstrate that impact? How do you measure success? Think about your social impact metrics as well as your business metrics. Please be sure to demonstrate what impact / traction has already been achieved. *
Your answer
Operational Questions
How do you reach your customers? And your beneficiaries (if they are different)? What channels do you use to reach them? *
Your answer
Who are your competitors? *
Your answer
What activities do you have to complete in order to deliver value? What resources are needed to deliver those activities (people, equipment, finance, access, etc)? *
Your answer
What partners do you / could you work with? What does collaboration look like? How do they help you? How do you help them? What outcomes have been created from collaboration? *
Your answer
Revenue - Please break down your major revenue sources by approximate value and percentage of total. Include sales revenue (from customers) as well as grant / donor revenue. How do you plan to become more financially sustainable? What sort of growth do you expect? *
Your answer
What is your pricing model? *
Your answer
Costs - Please break down your major cost items. What is driving your cost structure? How does that change as you grow? *
Your answer
What investments have been made into your social enterprise? How will you access more money to invest in the growth of your social enterprise? *
Your answer
What do you do with surplus profit? How do you ensure that community and impact are prioritized over personal financial gain? *
Your answer
Please include a short description of your leadership team. *
Your answer
Number of full-time employees or full-time equivalents. *
Your answer
Outcome Questions
What will your organization look like in three to five years? *
Your answer
How do you ensure that your community and mission come before individual financial gain? *
Your answer
What outcomes or achievement have you delivered that you would like to share more broadly? What are some of your best successes? *
Your answer
What have been some of the hardest lessons to learn as a social enterprise? *
Your answer
Why did you start or join this social enterprise? *
Your answer
Other than money, what are the main challenges in your social enterprise? What do you need help with? What would you want to achieve by participating in ChangeUP and Purppl's acceleration program? *
Your answer
Are you prepared to make a six month commitment to join a structured acceleration program for social entrepreneurs? This will require bi-weekly meetings. Other than you, who else from your team would be the best to join in those meetings? The program cost is 85% subsidized - can you pay the remaining $250 / month? *
Your answer
Is there anything else you would like to tell us?
Your answer
How did you hear about ChangeUP? *
Your answer
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