Dear Participant,
I am a doctoral student in marketing and studying the brand perceptions of peer-to-peer service providers. My research focuses on online accommodation and e-hailing brands. Service providers reach their customers through online platforms. If you are a host of Airbnb/Homeaway or driver of Uber/Lyft kindly go on to the survey and contribute my research.
The survey should take 5 minutes. Please read the section headings for the context of the survey question if confused.

Thank you
Okai Ozbal, PhD candidate in Marketing

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