Influencer Marketing
Dear respondent,
The following questionnaire is aimed to analyze the impact of social media influencers on consumers’ attitude, according to your answers.  

For the purpose of this survey, an “influencer” is defined as a person with over 10k followers on one or more social media platforms and who uses social media to promote tips, advice, products or services pertaining to a particular niche interest. An influencer can be a blogger, artist, celebrity as well as non-celebrity, who has built an audience organically through social media.
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What is your age? *
What is your gender? *
What is your current employment status?
Select the following social media sites that you actively use: *
Required
How many influencers do you follow on social media? *
Please indicate to what extent do you trust the following sources of recommendations or advertisement(1-very low, 5-very high): *
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2
3
4
5
Advertisement on TV/ Radio/Print
Advertisement on Search Engines (like Google)
Influencers I follow
A closely related person in dialogue
A closely related person liking/sharing/commenting specific brands on Social Media
Ambassadors (e.g. Ronaldo for Nike)
Please answer the followings(1-strongly disagree, 5-strongly agree): *
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2
3
4
5
I often make purchases based on online reviews or recommendations from an influencer
I usually discover and follow brands directly from an influencer's post
I am more likely to try a new brand if my favorite influencer recommends it
I often unfollow social media accounts because they post too much sponsored content
I am less likely to trust a product review or recommendation if it is sponsored content (i.e. it is a paid advertisement)
If I were to find out that my favorite influencer had been paid for their endorsement, it would not negatively influence my perception of their credibility
Who is your favorite influencer/blogger?
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