Does the show have an effective open that clearly brands the program as something of value to the primary audiences?
Does the staff report on important news, sports and features from program to program in a consistent manner?
Is there continuity also from story to story in the manner it’s introduced and presented by anchors and reporters?
Are more-important stories given more time and prominent placement in the run-down than less-important stories?
Is there continuity within a story (meaning stories flow smoothly, pictures and words match, and all stories have beginnings, middles and ends)?
Are stories balanced, with all credible sides presented? Are stories objective in their choice of words and pictures?
Are anchors confident and do they appear natural in front of the camera?
Are sound bites effective and revealing of the subject or the issue at hand?
Does all “talent” speak in a concise, clear, authoritative manner and at a proper pace so that the audience can understand what is being said?
In the event of interviews, is there a proper balance between shots of the interviewer and the interviewee? Are questions fair and easy to understand?