This course is for students or SMEs that are keen to learn about the ins, outs and the how-tos of Digital Marketing.
This course will cover various topics from the basics of content strategy, planning on Facebook and Instagram, ad buying on various platforms, understanding analytics all the way to web optimization for your brand.
The goal of this course is to equip individuals to:1. Identify accurate and most relevant digital marketing approach for their brand(s).2. Craft and execute an effective digital marketing strategy.3. Understand and identify the metrics and data to determine an effective digital marketing strategy.
At the end of this course, students will be equipped in the concept of Digital marketing and be able to identify the most effective way to measure a successful digital marketing strategy.