Market Research Survey - Cruelty Free E-Store
Hi my name is Stacey. I live in Melbourne and am looking to open up an online store focusing on eco friendly and cruelty free homewares, beauty and fashion. What do I mean by "cruelty free" ? The products sold will be free of animal origin and derivatives (including no palm oil and no animal testing) & follow fair trade practices.

I really want to ensure that the business will meet and exceed customer expectations, so I'd greatly appreciate it if you could spare 5 - 10 minutes to complete this questionnaire. Please note the business will be based in Melbourne, Aus and will be delivering products within Australia only.

Please be assured that all information is confidential. Thank you <3

Which of the following products have you bought online before? (tick all that are applicable)
If you don't feel comfortable buying any of the above online, what is it that stops you?
Votre réponse
What's your biggest frustration when it comes to shopping online?
Votre réponse
Would you like to know where the products you are buying come from? Eg. Some information about who made the product/s.
How important are the following labels to you, when making purchases?
Vegan
Not important at all
Very important
No animal testing
Not important at all
Very important
Organic
Not important at all
Very important
Fair trade
Not important at all
Very important
Cruelty free
Not important at all
Very important
How do you like to pay for purchases online?
Do you buy gifts for others online?
Would you consider buying a "gift card" from an online store as a gift for someone?
What would make you return to the same online store in the future?
If an online store offered a higher quality product but it was more expensive, would you buy it?
What is your average spend on beauty products online?
Do you tend to buy one beauty item at a time, or multiple items?
What is your average spend on fashion items online?
Do you tend to buy one fashion item at a time, or multiple items?
What is your average spend on homewares online?
Do you tend to buy one homeware item at a time, or multiple items?
If there are postage costs, what is the maximum you would pay?
How important is free postage when choosing an online retailer?
Not important
Very important
How do you usually discover new stores online?
Are you a vegan or vegetarian?
If you're not a vegan or vegetarian, would you still be interested in purchasing vegan clothing? (clothing that has no animal origins or derivatives, no testing on animals)
Are you male or female?
How old are you?
END OF SURVEY
Thank you so much for your time, I *really* appreciate it. As a thank you, feel free to leave your email address below if you'd like to be notified when the website is up and running & receive a 10% discount on your first purchase (delivery within Australia only). Your email address will remain strictly confidential. Thank you again for all your valuable feedback! Namaste <3
Email address:
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