RSVP: Robert Cialdini (author: Influence) | Behavioral Science Talk
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Register here for the next Behavioral Science Talk:

Speaker: Robert Cialdini | Author of Persuasion

Topic: Pre-Suasion

When: Feb 4th, 4-5pm EST

Where: Zoom link will be emailed to you closer to the date of the talk.
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What separates average persuaders from extraordinarily successful ones?
Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how the best communicators capitalize on “privileged moments” in which audiences become receptive to a message before they experience it.  Optimal persuasion is achieved through optimal pre-suasion.  To change behavior in others, savvy pre-suaders know that “it’s what you do before you do what you do” that’s important.

Robert Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. He is the author of three New York Times bestsellers including Influence and his newest book, Pre-Suasion.
Robert Cialdini is recognized as a pioneer for his  rigorous scientific studies, publishing, and popular speaking programs exploring the psychological factors that lead us to agree to requests.
Among his many honors and awards, Robert Cialdini has been elected president of the Society of Personality and Social Psychology and to membership in the National Academy of Sciences as well as the American Academy of Arts and Sciences.
Robert Cialdini is a popular media guest and a frequent corporate keynote speaker throughout the world.  He is president and CEO of INFLUENCE AT WORK which provides programs on the ethical use of the science of influence.
Cialdini attributes his long-standing interest in the intricacies of social influence to being raised in an entirely Italian family, in a predominantly Polish neighborhood, in a historically German city (Milwaukee), in an otherwise rural state.

Harvard Kennedy School Alumni Association, NE
Harvard Kennedy School Alumni Association
Harvard Club of Merrimack Valley

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