1) Content Strategy - Produces the written / visual content start to finish
2) Maintains consistent look, style and feel for communications as well as currency on site
3) Manages marketing calendar or what goes out when and to whom
4) Channel managers implement best practices to ensure good mix of original and repurposed content, and taking a multi-channel integrated approach
5) Monthly Meetings
* Set up on website
* Scheduling email marketing
6) Creates, add content to website, social media, email for program promotion, print collateral as needed
7) Maintains / updates all templates / Email marketing:
* Includes improving open rates and click-through rates.
* Should have expertise with both “content creation" aspects as well as technical aspects of Client Relationship Management / Email Service Provider (CRM/ESP) software.
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