Online Interview Study: Social Media Insights
We’re looking for teens (with parent or guardian consent) and adults ages 13–49 to participate in a fun, one-on-one online research interview happening December 9–11.
The topic is Social Media & Habits, and the session will last about one hour.
•     All teen participants will be asked to provide a school ID badge to verify age.
•     If selected, you’ll receive a $125 Tremendous Visa gift card, sent virtually about four weeks after the project ends.
If you’re interested, please sign up. Feel free to pass this opportunity along to anyone you know who might be a good fit—we’d love to hear from them too!
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First Name *
Last Name *
Email *
Phone Number *
Age *
State *
City *
Zip Code *
What is the highest level of education you have completed? 
 *
Marital Status
 *
Employment Status *
Into which income bracket would you place your household income?    
 *
What is your current occupation and industry?
Please include both. If you’re currently unemployed, just write “Unemployed.” *

1C. [ASK PARENT OR GUARDIAN] Are you the parent or legal guardian of a child between the ages of 13 and 17?


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If you’re signing up your teen, please select “Yes” or “No” accordingly, and continue answering all questions based on their information. *
D. Please tell me the name age and grade of the teen you will have particpate?

If you dont have kids skip!
 TEENS OR ADULTS AGES 18+
 How do you describe yourself?
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At times we are seeking participants with a certain amount of experience with market research studies. Other times, we want to avoid experience. When was the last time you participated in a focus group or a one-on-one discussion with a researcher about products, services, your attitudes/opinions, etc.?
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Sometimes we are looking for participants with knowledge of particular occupations and/or industries. Other times we want to avoid certain industry-knowledge. Do you, or any member of your household that you live with, work/study currently or in the past in any of the following occupations or industries? (READ, SELECT ALL THAT APPLY)

Q5. 

We are always trying to hear from many kinds of people with different backgrounds and points of views. Which of the following ethnicities do you identify with? SELECT ALL THAT APPLY

What type of internet-enabled devices do you own and use to access the internet? This could include smartphones, tablets, computers, etc. Please select all that apply. (READ, SELECT ALL THAT APPLY)

You mentioned you have a [desktop/laptop]. What is the make, model, and operating system of your computer? _
What is the make, model, and OS of your smartphone?

Which social media apps do you currently have downloaded and use on your smartphone?

Now I’d like to ask you about your impressions of a few different companies. On a scale of 1 to 10, where “1” is “extremely negative” and “10” is “extremely positive,’ how would you rate your overall impression of each of the following companies? (SELECT ONE PER ROW)

 *
1
2
3
4
5
6
7
8
9
10
Facebook
Instagram
Snapchat
Pinterest
Reddit
Tik Tok
YouTube
X (formerly Twitter)

You mentioned that you have Instagram downloaded on your smartphone. How long have you been using this social media app? (READ, SELECT ONE)

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How many Instagram accounts do you have?

Which of the following best describes how you use each of your Instagram accounts? 

Account 1
Account 2
Account 3
Account 4
Account 5
I use it for personal reasons only (e.g., stay in touch with friends & family, pursue personal interests, follow celebrities or influencers, etc.)
I use it for both business & personal reasons
I use it for business reasons only (e.g., to run or promote a business, to sell products or services that I offer, etc.)

15. Thinking about the Instagram account that you use for PERSONAL reasons, about how often do you perform each of the following activities on Instagram: (READ, SELECT ONE PER ROW) *
Haven’t done in the last ~6 months
Less than once a month
Once a month
A few times a month
About once a week
Multiple days a week
Every day
Multiple times a day
View content on Instagram (this includes posts to your feed, stories, reels, etc.)
Search for accounts on Instagram
Search for content on Instagram (such as looking for posts or Reels on a specific topic, looking for something you saw in the past)

15B. Thinking about other social media or search platforms you use for personal reasons,  about how often do you search for content (such as looking for posts  on a specific topic, looking for something you saw in the past) on each of the following platforms?

 *
Haven’t done in the last ~6 months
Less than once a month
Once a month
A few times a month
About once a week
Multiple days a week
Every day
Multiple times a day
Facebook
Snapchat
Pinterest
Reddit
Tik Tok
YouTube
X (formerly Twitter)
Google

 In the past two weeks, have you interacted with these search suggestions in any comment sections of Reels or posts? (READ, SELECT ONE)


In the past 2 weeks, have you interacted with search suggestions on Reels? They are located above the name of the account that posted the reel and have a magnifying glass icon next to a potential search term.  (READ, SELECT ONE) 

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In the past 2 weeks, have you interacted with search suggestions on Reels? They are located above the name of the account that posted the reel and have a magnifying glass icon next to a potential search term.  (READ, SELECT ONE) 

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Thinking about the Instagram account that you use for PERSONAL reasons, about how often do you use Reels on Instagram? When we say “use Reels,” we mean creating, watching, or interacting with Reels; these can include things like scrolling through Reels, liking or commenting on them, or posting your own. (READ, SELECT ONE)

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Generative AI (or Gen AI) is a smart tool that creates text, images, videos, and more based on what you ask. For example, a generative AI platform answer questions you have  about a particular topic (like Chat gpt or Google Gemini), or it could illustrate a scene based on a user’s description (like Dall-E or Midjourney).

Have you ever used any Gen AI tool, or a Gen AI feature built into another app? ( READ, SELECT ONE)


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(ASK IF HAS NOT USED GENAI BEFORE / Q16 = 02)

Are you interested in using Gen AI tools (like ChatGPT, Google Gemini, , or Snapchat My AI or any other such tools) in the future?  (READ, SELECT ONE)
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(ASK IF HAS NOT USED GENAI BEFORE / Q16 = 02)

Why haven’t you used Gen AI yet, and what are you interested in using it to do in the future? 

(ASK IF HAS USED GENAI BEFORE / Q16 = 01)

What have you used Gen AI to do?

Using a scale of 1 to 10, where 1 means not at all and 10 means extremely, how comfortable are you or would you be in sharing your personal Instagram account as part of a research project, not for all the world to see but for the researchers involved in the study
1 means not at all
10 means extremely,
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In detail, please describe an Instagram post you saw in the past week that you really liked. In your response, be sure to mention:
•     Who posted it
•     What type of post it was (e.g., photo, video, story, reel)
•     What made the post memorable to you *
:Just a few more questions for you. 

Does your computer have:

a webcam you would be willing to use during your session

a working & connected mouse that you can use during your session

working speakers and a microphone or a working headset that can be used for audio for your computer

Does your computer have all of the above?


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What type of internet connection do they have on their computer?


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If they do not have it already, are they willing to download the Zoom app onto their mobile for the purposes of this interview? The installation is free, very quick, and not complicated. They should plan on joining the interview (conducted on Zoom) on their desktop or laptop, but should also be ready to join from their smartphone in order to share their screen if asked.

PLEASE NOTE THAT THIS NEEDS TO BE ON THE TEEN’S PHONE THAT THEY WILL USE DURING THE SESSION, NOT THE PARENT’S - NEED TO ENSURE THE TEEN WILL BE ABLE TO USE THE PHONE AT THAT TIME].


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The conversation for this study will be recorded for internal purposes. Are they okay with being recorded? 


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For Everyone signing up:

To help us personalize your participant experience, please provide details about your Instagram accounts. Our research team must validate this information in order to conduct the interview session.
In your response, please include:
•     Your main personal Instagram handle
•     Any other handles you use (even if not used often)
•     Indicate clearly which account is your primary account

Would they be willing to log into their personal social media accounts from their computer or mobile device during the session to share profile information if asked to do so? 


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Do they know the login credentials for their personal Instagram account(s)? They will need to have these details on-hand in case you are asked to share your profile during the interview session. 


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By agreeing to be a part of this research, they agree to the following:

They will not take any written notes about this study

They will not use any device (e.g., cameras or cell phones) or screen-capture software to record audio, video, or photographs during this study

They will not share any information about my participation with anyone not involved in this study

Do you agree with all of the above?


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In order to participate in this interview you will need to sign a Non-Disclosure Agreement [on behalf of your teen]. Are you willing to do that? 

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By agreeing to be a part of this research, they give us permission for the following:

Allowing people on the design team to provide them with special, temporary access to new designs and prototypes that will be made accessible in their Instagram profile for the duration of the study

Allowing people on the design team to observe them during the research

Allowing the session to be recorded

Allowing people on the design team to watch the recording in the future

Allowing their comments, observations of my behavior, and images of them during the session to be included in anonymous research reports. 

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