Shopping Market Research
Thank you for taking the time to complete this quick survey. All questions are optional, and your answers are anonymous.
Where are your top 3 favorite places to shop for these products right now, and why?
How often do you shop at the following retailers?
Never
Rarely
Sometimes
Often
Nordstrom
Net-a-Porter
Farfetch
SSENSE
Opening Ceremony (RIP)
Totokaelo (RIP)
Clear selection
How would you rank the importance of the following factors when you are shopping for fashion, beauty, and lifestyle products?
1 (lowest importance)
2 (average importance)
3 (highest importance)
Price and/or Shipping Cost
Product Design & Selection
Ethics & Values
Clear selection
How important is sustainability to you in purchase decisions?
Clear selection
How important is diversity to you in purchase decisions?
Clear selection
Are you interested in purchasing more products from brands founded by people of color (POC)?
Clear selection
(If Yes) - Are you currently using any specific resources or websites to find and purchase from POC-owned brands? Have you encountered any difficulties or barriers in your attempts?
(If No) - Please share any thoughts or opinions
Would you be interested in shopping at an e-commerce retailer that exclusively stocks brands founded by people of color? (can select multiple)
Do you have any favorite POC-owned brands that you would want to see featured?
Would you be willing to chat more about these questions over the phone?
Clear selection
If you would like to stay updated on our progress, please provide your email:
P.S. Do you know any people of color with a tech / engineering background who may be interested in partnering on this project (to create a retail space for POC-owned brands)?
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