What is the name of your business?
What is the name of this persona?
Make it an alliterative name so you can tie the person and the persona together (i.e. Marketing Manager Mary or Berry Buyer).
Please pick an avatar for this persona.
How old is this persona?
What is their identity?
This would be either their job title (Director of Supply Chain) or a short phrase that identifies them as your target market (Stay at home dad).
What are they passionate about in their personal life?
e.x. The Environment, Helping the Poor, World Domination
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