Investigating internet browsing behaviour


Invitation paragraph
I would like to invite you to take part in a research study. Before you decide whether or not to take part, it is important for you to understand why the research is being done and what it will involve. Please take time to read the following information carefully.

Purpose of the study
The study is concerned with how the nature of online headlines affects browsing behaviour among internet users of different age groups. This questionnaire follows an earlier experiment testing the number of clicks generated on certain types of headlines posted on Twitter, the results of which will be analysed in conjunction with the responses gathered here.

Why have I been invited to take part?
I am inviting as many as possible internet users of different age groups to participate, however if you are under 18 you will not be eligible to take part.

Do I have to take part?
It is up to you to decide whether or not to take part. You should read this information sheet and if you have any questions you should contact the research team. You should not agree to take part in this research until you have had all your questions answered satisfactorily. If you are a student, participating in the study will have no impact on your marks, assessments, or future studies.

What will happen to me if I take part?
If you decide to take part in the study, the questionnaire will begin on the next page, after you have clicked continue. You will be asked some basic demographic questions, and then you will be asked to select examples of hypothetical headlines on the basis of their appeal to you. The questionnaire should take no longer than ten minutes to complete.

What are the possible risks of taking part?
There are no foreseeable risks in participating in this study. The main disadvantage to taking part in the study is that you will be donating your time to take part.

Will my taking part be kept confidential?
Your questionnaire response will be held securely until the research is finished. Your participation is entirely voluntary. Once the questionnaire has been submitted it cannot be withdrawn, however at all times any information collected about you will be kept strictly confidential, and there will be no possibility of you as individuals being linked with the data.

What should I do if I want to take part?
If you want to take part, click continue and the questionnaire will begin on the next page.

What will happen to the results of the research study?
The results of this study will be used in my undergraduate dissertation for my Bachelors degree in English Language.

Who is organising the research? Who has approved the study?
I am conducting this research as a student of the University of Sussex, and it has been approved by the School of English ethical review process.

Contact for further information
Nicola Hill
Room B133, Arts B
University of Sussex
Falmer
Brighton
BN1 9QN

nh232@sussex.ac.uk
01273 877303

M. Lynne Murphy
ARTS B B348
University of Sussex
Falmer
Brighton
BN1 9QN

m.l.murphy@sussex.ac.uk
01273 877303

The University of Sussex has insurance in place to cover its legal liabilities in respect of this study.

Thank you for taking the time to read this information sheet.

16/3/2015

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