We all know website data can be powerful in terms of learning what citizens want from a digital government experience. Martin Lind of Granicus GovAccess (formerly Vision) will delve into the analytics of nearly 100 government websites for cues into how to create a service-centric website.
Join us as he dives into findings from our recent analysis and offer actionable recommendations for Creating a Service-Centric Website. You’ll learn:
· Top reasons people visit local government websites· Why it’s important to take a task-based approach to website design· Examples of service-centric city and county websites· Analysis of top tasks by desktop, tablet and mobile
Effectively Communicating Your Culture on Your Website
Whether you know it or not, your agency’s website is the most visible manifestation of your brand. Largely gone are the days when people interacted with you face-to-face to pay bills, get permits, or obtain a copy of their marriage license. With more and more being done online, your customers’ (and potential customers) primary opinion of your agency is determined by your website. Martin Lind of Granicus GovAccess (formerly Vision) will delve into the nuts and bolts of what makes or breaks your brand. You’ll leave this session with ideas on how you can turn this trend to your advantage and improve your brand among your customers.