Bottom-Up Research: The Most Critical Skill in Entrepreneurship
Thursday, March 14, 2019
12:00 - 1:15 PM
154 Angell Street, Granoff Center (Studio 1)

Professor Danny Warshay, Executive Director of the Nelson Center for Entrepreneurship, will lead a spirited workshop about the most critical skill in entrepreneurship—“bottom-up research.” This is the first step in the three-step Entrepreneurial Process that Danny teaches to aspiring entrepreneurs at Brown and all over the world. As opposed to the myth that entrepreneurs are creative geniuses from birth, The Entrepreneurial Process is a skill set that you can master and apply. This first step of the process—a breakthrough “anthropological” approach—helps entrepreneurs listen and observe to determine what consumers really need, even when consumers themselves do not know.

About the speaker:
Danny Warshay '87 is first and foremost an entrepreneur. He began his entrepreneurial pursuits while an undergraduate at Brown as a member of the Clearview Software startup leadership team. Apple acquired Clearview in 1989, and since then, he has co-founded and sold companies in fields ranging from software and advanced materials to consumer products and media (acquired by Medline, Time, Belo Corporation, Sealed Air, Penton Media). Since 2005, he has been teaching and leading workshops on entrepreneurship around the world. Brown’s Critical Review has recognized his course ENGN1010, The Entrepreneurial Process, as the highest rated course on campus. Danny received an A.B. in History, magna cum laude, from Brown University (Junior Year at Hebrew University in Jerusalem), and an M.B.A. from Harvard Business School. In addition to spending time with his wonderful wife (Dr. Debra Herman ‘87) and three terrific children, Danny loves the mental and physical challenges and rewards of vinyasa yoga. He is also an avid (and tortured) Cleveland sports fan.

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