Brief Survey: XR & Marketing
I'm writing an article target towards CMO, CMOs, Chief Creative Officers, Digital and Content Strategists
Please do not share anything deemed confidential.

Key terms: AR = Augmented Reality, VR = Virtual Reality, MR = Mixed Reality, XR = Extended Reality (all of the previous terms).

To better understand the perspective of this audience, i have the following questions:

Your Title or Job Role
Your answer
Have you ever used VR before? (was it mobile, tethered or other?) *
Your answer
How relevant do you think XR (AR,VR,MR) will be to digital marketing strategy in 2021? *
No relevant
Very relevant (a key component)
Has any piece of AR, VR, MR content ever seemed memorable? If yes, please describe.
Your answer
Have you encountered VR, AR, MR in marketing materials? Please describe what you experienced and your reaction to it?
Your answer
Can you describe the difference between Augmented Reality (AR) and Mixed Reality (MR)?
Your answer
Have you (or your organization) started incorporating AR, VR, MR into your digital channels/marketing materials? If yes, please explain. If no, please explain hesitation: *
Your answer
Do you have a sense of how to get started creating AR, VR, MR assets? If yes, what tools or methods has your company used?
Your answer
What question or concern do you have around using AR, VR, MR for connecting with customers? *
Your answer
Okay to be contact with followup email question? (in case author needs more info) *
Thanks for your help! Please let me know if you'd like to view the article when it is published! Reach out anytime if you'd like to connect about the topic of XR and Marketing.
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