OTT, Addressable TV and Audience Targeting for Video
Are you familiar with OTT, Convergent TV and video targeting & advertising? We want to hear from you!

In appreciation of your input, you will receive a summary of the completed survey data, which you can use for marketing purpose with proper attribution of Industry Index. Your feedback may also be incorporated in our upcoming blogs on OTT & Audience Targeting for Video.

Over the next 12 months, do you expect spending in the following areas to increase, decrease or stay the same?
Increase
Stay the same
Decrease
Video advertising in general
Linear TV
OTT
Convergent TV
Mobile Video
Do you agree that subscription-based, native advertising supported, and/or hybridization of the two will be the only monetization models that work for OTT? If no, please specify your reason in "Other:"
Cross-device
How many devices do you use to watch TV and/or consume video content?
When it comes to cross-device or multi-screen, how strongly do you agree/disagree that the following factors are the major challenges for OTT advertising?
Strongly Agree
Agree
Neither agree nor disagree
Disagree
Strongly Disagree
Cross-device measurement
Reliable attribution
Credibility of 3rd-party audience targeting data
Cross-device retargeting and advertising frequency
Cross-device retargeting privacy concerns
Opportunity / Challenge
Please indicate how much you agree with the following as being challenges for OTT:
Strongly Agree
Agree
Neither agree nor disagree
Disagree
Strongly Disagree
Insufficient inventory to meet market demands
Millennials’ hypersensitivity to pre-roll
Ad fraud, keeping advertisers within the safety of traditional networks
Please specify if you think there are additional, significant challenges for OTT:
Your answer
How strongly do you agree/disagree that following are key benefits of OTT?
Strongly Agree
Agree
Neither agree nor disagree
Disagree
Strongly Disagree
Attribution capabilities
Premium and/or exclusive content
Niche content and targeting
Please specify if you think there are additional, significant benefits of OTT:
Your answer
What opportunities exist for traditional TV networks to survive OTT adoption and continue to dominate ad spends (e.g., bundle packages, higher CPMs)?
Your answer
What role do you think digital giants (i.e., Google, Facebook) will play in the future of OTT?
Your answer
Thank you!
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