The Ang Ku Kueh Cushion: From Design to Market
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Jonathan Hee, Meykrs & Red Republic
27 October 2018, 4pm
451 Joo Chiat Road, Level 3 Auditorium

The MEYKRS Ang Ku Kueh cushion has been one of the most recognisable items in stores such as NAIISE and MEGAFASH. Even with almost 25,000 pieces sold and now retailing in multiple cities, it has a humble beginning. Come hear from Jonathan, the founder behind MEYKRS and RED REPUBLIC, and his story behind this product. How did he materialise the concept? What are the pains behind producing a physical product? How did it find popularity in the market? How does one go beyond the first winning idea?

Jonathan Hee is the CEO of MEYKRS and Red Republic, whose products are commonly found in concept stores across the island and popular tourist attractions. As a firm believer of designed goods with mass market potential, he is constantly thinking of new ways to captivate consumers with the products his company designs. Most recently, he has started area65, a retail concept store for tastefully-designed, locally-flavoured goods.

Part of the event BRAVE - in celebration of creative entrepreneurship. Find out more at www.themox.co/brave.
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