Your pledge amount is for each 10 seconds that Chick goes without eating or drinking anything to counter the heat from the challenge. The maximum time is 5 minutes, so multiply your pledge by 30 to get your max donation amount. For example, if you pledge $1 per 10 seconds, your donation will be $30 if Chick lasts all 5 minutes.
All donations are tax deductible.
If you don't know what the One Chip Challenge is, check out the following video!