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1. Many modern marketers send permission-based e-mail marketing messages to in-house lists. When it comes to this marketing method, which of these is on the decline?
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20 points
Conversion rates
Orders per e-mail
Open rates
Bounce rates
2. On average 51% of traffic comes to websites from?
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20 points
Social media
Organic search
Referring domains
Paid search
3. What is the best way to increase engagement on your website?
20 points
Make website design as simple as possible and introduced intuitive navigation elements in flash modules
Have a lot of useful text to read
Have a lot of pages with image galleries
Make your website interactive combining different types of assets like images, quizzes, downloads, videos, and audio
Clear selection
4. What is the right sequence of stages in the marketing funnel?
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20 points
Awareness, interest, evaluation, consideration, purchase
Interest, consideration, awareness, evaluation, purchase
Awareness, interest, consideration, evaluation, purchase
Intent, interest, awareness, consideration, evaluation, purchase
5. What is the difference between PPC and SEO?
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20 points
SEO generates organic traffic while PPC is used for branding
PPC has a direct influence on domain authority, SEO has only an indirect effect
SEO falls under SEM, PPC is part of analytics
PPC is usually faster, SEO sustains better long-term
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