Hong Kong residents will each receive HK$5,000 Electronic Consumption Vouchers this summer, which should boost local consumption and our economic recovery. The voucher scheme is a welcome boon for local businesses.

For businesses with an established online store with a designated payment account, they can participate in the voucher scheme. How can businesses ensure that they are ready to accept consumers spending such E-Vouchers?

Online purchases are getting much easier and more popular for consumers than ever, and online marketing is increasingly the norm for businesses.

Are you planning to launch an online store? How should you adapt your marketing strategies? What is omni-channel strategy and how can it help your business? How can you use your online shop to attract people to spend their vouchers?

To help you make the most of this e-voucher opportunity and open up new sales channels, SME Committee, Retail & Tourism Committee and GS1 Hong Kong are co-organizing a webinar on 28 May. Industry professionals will explain how to set up and market an online store.

11:00 Omni-channel Promotion and Marketing Approach (by Dora Kit, Manager, Digital Service GS1 Hong Kong)
- The digital coupon marketing strategy
- The power of mobile wallet marketing
- The new O2O channels

11:20 Verify Authenticity with just ONE SCAN (by Chloe Lam, Manager, Business Development, GS1 Hong Kong)
- The relationship between barcode and e-commerce
- Scan and verify the authenticity

11:40 How omni-channel strategies drive digital transformation (by Koey Lee, Senior Business Development Manager, Posify)
- Crucial elements for digital transformation
- What is an omni-channel strategy?
- How can an omni-channel approach help drive growth during and after Covid-19?
- How to implement an omni-channel strategy?

12:00 How to successfully attract the HK$5,000 consumer vouchers? (by Barry Yeung, Digital Media Manager, Mediaon Limited)
- Introduction of e-shop development with payment gateway
- E-shop promotion channel

12:20 E-commerce strategy under pandemic (by Keith Ma, Account Director, Monster App Ltd (Mshop App)
- How to operate e-commerce business efficiently with technologies

12:40 Q & A
13:00 Programme ends

1. The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued.
2. Details such as the webinar link will be sent to attendee by ZOOM email 3 days before the event.
3. The registration fee is non-refundable for this event.

Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.