Website Worksheet
We give our all to our website projects and they take a lot of energy and expertise to get right, so we only work with select clients on projects that excite us and that we think have a real chance at success.

If you’d like to talk to us about working together on your project, there are a few things we need to know first. We always get to know your business and brand. With a thorough understanding comes quality work.
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This is your opportunity to tell us why you need a website and what the website should achieve. The more information you give us here, the better the solution we will be able to provide. Ignore any questions that are not relevant.
Business Snapshot
What's the name of your company?
What does your company do? What are the products and services you offer?
Who are the decision makers for this project?
What Are We Doing?
Give us your main reasons for needing a new website.

It's helpful to set S.M.A.R.T goals as it keeps all of us on the same page and moving in the same direction. IE: Goals that are Specific, Measurable, Achievable, Relevant and Time-bound.

With this in mind, what are the top 5 business needs of your new website?
EG: 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months
Goal #1
Goal #2
Goal #3
Goal #4
Goal #5
Is there anything about your current site that serves the business well and if so, why?
Who are we doing this for?
Tell us about your customers / users.
Tell us about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?
What are the top 5 reasons your ideal customer will visit your website?
Example: Research product information, get contact details, ask questions about services, pricing
Design Concept
How do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool, like they belong?
Do your competitors have websites? If so, list them here so we can make sure yours is better :)
Tell us about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?
What does success look like?
If we were to be celebrating a successful website strategy in 12 months time, what would that have to look like? How many visitors? How man leads? How many sales? Be as descriptive as you possible can.
Anything else you want to get off your chest?
Name *
Email Address *
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