EDA NM Rainforest University Center - User Research 101: Focus on Product Users

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Complete this assessment to receive credit for viewing the May 26, 2021 New Mexico Rainforest EDA University Center Seminar, "User Research 101: Focus on Product Users" by Charley Wilhite. This quiz is based on both the seminar and the handouts. Recordings and supplemental materials can be found at NMRainforest.com

Name *

Email *

UNM Branch Campus (if applicable)

Gallup

Taos

Valencia

Los Alamos

Main Campus

Not applicable

Clear selection

1. Foundational research is made up of which two research stages? *

a. Evaluative & Formative

b. Formative & Generative

c. Foundational & Evaluative

d. Generative & Evaluative

2. What is the advantage of integrating UX Research in product development? (Select all that apply) *

Reduce business risk

Reduce production cycles

Optimize the price of the product

Ensure customer loyalty

Drive the product's ability to scale in the market

Required

3. What is included in a Product Requirement Document (PRD)? (Select all the apply) *

a. A document with the product’s purpose, features, and functionality specifications

b. A document with the market branding brief and logo design

c. A description of the CEO/Founder’s product vision

d. User experience principles

e. A description of the proposed business model

Required

4. Which statement best describes the purpose of Formative research? *

a. To understand the most value-laden combination of product features, how they are delivered, and how to optimize desirability.

b. Match the product design & execution to the Product Requirement Document (PRD).

c. To determine the optimal shape, color, and materials, for product desirability

d. The team invents the best design of the proposed product based on research of standard design principles

5. When doing Generative research, what sample size of participants is best? *

a. At least 1,200 participants

b. At least 350 participants

c. Up to 60 participants

d. Up to 7 participants

6. True or False? Hypothesis testing is a way to validate or invalidate your assumptions. *

True

False

7. True or False? The purpose of the Inductive part of Formative research is to test prototypes. *

True

False

8. What does it mean to "dogfood" your product? *

9. True or False? A session with a participant is like a conversation or dialogue *

True

False

10. Which is NOT a characteristic of a "friendly interrogator"? *

a. Willing ignorance

b. Less visible

c. No judgment

d. Being nice

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