Sherdellah Designs: Logo + Brand Identity Questionnaire
Please take a few minutes to fill out this starter questionnaire. Providing the right branding and design will launch the look and feel for your company's marketing for quite some time.

I would like to hear more about your vision, mission statement, goals and target audience. Fields marked below with an asterisk* are required answers. For questions or comments, please contact: design@sherdellah.com
Personal Details
Note: Sherdellah Designs will never sell or give out your information to anyone - ever. Your info is used solely for your project's benefit.
Your Name *
Your answer
Company *
Your answer
Email *
Your answer
Phone *
Your answer
Website
Your answer
How do you preferred to be contacted? *
How did you find Sherdellah Designs? *
Required
Project Details
1. What is your preferred deadline? *
General turnaround time for logos are 3 weeks. If needed sooner, a rush fee will apply.
Your answer
2. Is this timeline fixed or flexible?
(Please Select)
3. How much budget is dedicated to your brand identity design? *
Sure, it’s the “elephant in the room,” but your answer will help me to accurately respond to your design needs. I may suggest ways to extend the reach of your budget without going over-budget. I can work within budget to find ways to meet your goals. NOTE: The following rates are only starting rates. Your design needs are a significant role in your customized estimate. (Please Select)
Required
4. Is this a new project or a rebranding? *
(Please Select)
5. If rebranding, why do you want to redesign your logo?
What do you like most about your current logo?
Your answer
6. How many people will be responsible for maintaining the brand identity? *
(Please Select)
7. Were you after any other design or consulting services?
(Check all that apply)
Business Details
1. What is the nature of your business? *
(i.e. Restaurant, Architect, Realtor, Non-profit Organization, etc.):
Your answer
2. What product or service does your business offer? *
Your answer
3. Who is your targeted audience? *
Who is your most ideal customer?
Your answer
4. How do people learn about your product or service? *
Your answer
5. Who are your competitors and how do you differ from them?
(Listing a few company names/links is helpful)
Your answer
6. Please provide general information about your business: *
(Location, years in business, employees, etc.)
Your answer
Logo Details
1. What is the exact name as you would like it to appear in your logo? *
Your answer
2. What is the meaning/background behind your company’s name? *
Branding - What is your story? What do you stand for? How and why did you come to start your business?
Your answer
3. Do you have a tagline that you’d like included in your logo? *
Does it need to be incorporated into the logo design at all?
4. What is your tagline?
Your answer
5. In five (5) words, what words best describe the overall message or personality you wish to portray? *
(Rank in order of importance with #1 being the most important)
Your answer
6. When thinking of your logo's design style, which of the following describes your logo the best? *
7. When thinking about your logo, what colors do you prefer?
...Or what colors do you NOT want to see used in your logo? (Please specify)
Your answer
8. Where will you be using this logo design? *
(in print or website, for local or international business, etc.)
Your answer
9. Is there any imagery or icon that you envision being a part of your logo? *
Or do you prefer just the words, the type (also known as "logotype")?
Your answer
10. What other company logos (competition) do you think appeals to your audience and why?
(Please include website addresses if possible, or email us the images after submitting this form)
Your answer
11. What is your mission statement?
What is your vision for your business? People invest in people. What is it about you that will allow your product to help your target audience?
Your answer
12. Please provide any additional details or any questions you might have.
Your answer
13. Upload any digital examples or ideas:
Or you can email them to: info@sherdellah.com
Your answer
Thank you!
I will be in touch shortly with any follow-up questions or a project quote. Thank you for your interest in Sherdellah Designs!
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