We have used user data (questionnaires and interviews) to create strategies designed to demonstrate the credibility and trustworthiness of journalism. We will have sample strategies to share within a couple of weeks.
In this next phase of the project, we will now select a diverse group of newsrooms (based on media type, size and geography) that are willing to commit to helping us experiment. Those newsrooms will each select strategies that are a good fit for them. They will then test those strategies and log the results, learning from the project managers and from each other about what's working and what's not.
Note: At this time, we're not able to work with newsrooms outside North America.
Applications will be reviewed on a rolling basis. Questions can be sent to Joy Mayer at joy@TrustingNews.org.
See previous phases of the project at TrustingNews.org and at http://bit.ly/rjitrustdata.