Lesson 7: Off-Page SEO Strategies for Cannabis Websites

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Which of the following is a core off-page SEO strategy emphasized for cannabis sites? *

1 point

Only optimizing your homepage meta tags

Earning high-quality backlinks from relevant websites

Removing internal links to minimize crawl depth

Buying as many low-quality links as possible

Why is anchor text diversity important in backlink profiles for cannabis websites?

1 point

Because repeating the same exact-match anchor everywhere boosts rankings faster

A natural mix of branded, generic, exact-match, and partial-match anchors reduces spam signals

It doesn’t matter; only the number of links matters

You should never use your brand name in anchor text

Clear selection

What is a 'brand mention' in the context of off-page SEO, and why does it matter? *

1 point

A mention of your brand name on another site without a link; it's valuable because search engines can treat it as a signal of authority/trust

A paid advertisement with your brand name

A mention of a competitor’s brand

Only mentions on social media count, not blogs or publications

Which tactic is appropriate for building off-page authority in the cannabis industry, given compliance constraints? *

1 point

Using paid link schemes aggressively

Submitting to cannabis-friendly directories, pitch guest posts on niche publications, and leverage influencer mentions

Posting random links on forums with no context

Ignoring PR and relying only on internal SEO efforts

Submit

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