What is the budget that you plan to allocate to marketing per quarter?
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Tip: We usually recommend investing minimum 7% of your expected NMV sales target (~ 3% GMV before returns) for Partner Program partners. For high growth targets/stock pressure/during sales events, we recommend 12% of your expected NMV (~ 5% GMV before returns). For WHS partners, we recommend investing minimum of 7 to 10% of your Zalando Order Budget per season.