Super Body Fuel - Branding

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We're starting to think about how to communicate what we do, what we make, what we stand for. Help us figure it out! :D

You...

Reporters tend to assume you're all workaholic programmers. :p But who are you really?

What is your gender?

Male

Female

Other

Clear selection

How old are you?

Under 18

18 to 24

25 to 34

35 to 44

45 to 54

55 to 64

65 or older

Clear selection

What kind of work (or school) do you do?

What do you like to do for fun?

What social media do you use most?

Facebook

YouTube

Instagram

Twitter

Other:

Your Search...

Somehow, you found us. What were you looking for?

What problem(s) were you trying to solve?

Saving time

Saving money

Losing weight

Gaining muscle

Improving health

Dietary restrictions

Other:

What made you realize this solution exists?

Investigating alternatives to protein powder, diet shakes, or similar

Hearing about Soylent (or similar) from a friend or coworker

Reading about Soylent in a news article or blog

Seeing an ad for Soylent (or similar)

Other:

How did you come across Super Body Fuel?

Friend or coworker's recommendation

Link from an online forum

Google search

News article

Other:

What did you like about our products?

What competing products did you consider?

Our Product...

How does our product fit into your life?

Which of our products do you use?

Schmilk

Keto Fuel

Athlete Fuel

Light Fuel

How often do you use it?

0 meals a day

1 meal a day

2 meals a day

3 meals a day

4+ meals a day

Do you buy it for anyone else?

No, just myself

Yes, I occasionally share with friends

Yes, I regularly split it with a significant other

Yes, I regularly split it with roommates or coworkers

Other:

Clear selection

What is frustrating about the buying experience?

What is nice about the buying experience?

Our Brand...

Who are we? At least, in your mind.

What do you associate with the name "Schmilk"?

What do you associate with "Super Body Fuel"?

Names aside, what do we stand for in your mind?

Would you recommend our product to others?

Yes, definitely

Yes, if the website and packaging looked more legit

Yes, if the taste was better

No, not really

Other:

Clear selection

Any other ideas, thoughts, or feedback? :)

Thank you! :D

Please email us if you want to help out with promotion, copywriting, or graphic design!

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