College Downtown Day Promotion & More!

COLLEGE DOWNTOWN DAY - October 4, 2025
The Downtown Association partners with UCSC & Cabrillo o bring students to Downtown Santa Cruz every fall. Below there are several opportunities to promote your business to new and returning university students.  

We are expecting 250-300 students to be enticed downtown with a Swag Bag and a scavenger hunt with raffle prizes. See below how to get involved!

DEADLINE TO contribute (as in materials ready to go) to Swag Bag: Tuesday, September 30th.


Message marketing@downtownsantacruz.com for questions.


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Name of your business. *
Street address of your business. *
COLLEGE DOWNTOWN DAY - October 4, 2025. We're putting together a Swag Bag for the first 250 college students who arrive at the swag bag booth at Harvest Festival (Downtown).

Would you like to include a product or custom coupon in the bag? We recommend that coupons and vouchers be valid for at least 30 days (post 10/04). 

Products and coupons must be in quantities of at least 250 and dropped off to the Downtown Office or Kiosk no later than Tuesday, September 30th. No exceptions

Please describe contribution below or write N/A if not interested. 

Prohibited items: 
food items that expire quickly
lighters & matches
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GRAND PRIZE RAFFLE –DOWNTOWN DAY – October 4, 2025

Can your business offer a $25+ gift card or one product with same value for the Grand Prize Raffle? Students who join the Downtown Day scavenger hunt will be eligible to win.

If yes, please describe prize.
If no, please write N/A
Please little no little prizes. Save the chachkis for the bags.
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The Downtown Association staff & Ambassador team can pick up Swag Bag content & Raffle donations on SEPTEMBER 23 only! Have your items ready by 12pm.

If your product is not ready when we come to your shop to pick it up, someone from your staff will need to drop off to our office or kiosk no later than September 30. No exceptions.

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TIPS for Swag Bag submissions. 

1. If you're donating a product, make sure you package it with your store branding.

2. Printing on thick paper or card stock will make your coupon or voucher stand out more.

3. We encourage coupons to not be smaller than a business card, and not larger than a 1/4 sheet of paper.

4. Design easy coupons on Canva.com

5. Our preferred print vendor for these types of projects is Maverick Mailing. If you submit your order  to printer by September 15th, then we can pick it up on your behalf.

6. If you're adding an expiration date, makes sure it's no earlier than November 4. We recommend running it through 2025.

7. Email marketing@downtownsantacruz.com to see what types of coupons other businesses are doing. 


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STUDENT DISCOUNTS – RENEW OR ADD YOUR PROMO

Did you know that the Downtown Association has a year-round promotions webpage targeting local high school and college students? Downtown Student Discounts are also highlighted on social media every fall. Add or update your listing now: https://downtownsantacruz.com/discover/student-discounts *
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