Local newsroom survey
Local news outlets play an important role in Americans' lives and in the functioning of our democracy. With an eye toward the sustainability of these newsrooms, USC Annenberg is looking to provide journalism faculty expertise and student perspective to local media aiming to increase their reach and impact through a possible partnership. Our students and faculty can provide resources such as audience research, digital best practices and expansion to new platforms, all while allowing the newsroom to continue to focus on its current priorities. The program is not one size fits all -- it's tailored to a newsroom's goals and culture. Please fill out this brief survey to help us better determine the type of newsroom that might be a good fit for this program. Your answers will only be seen by the faculty conducting this survey and are not for publication or any other type of consumption. Thank you!
Name of news organization (optional)
Type of news organization
Local TV station (small)
Local TV station (midsize)
Local TV station (large)
Local radio station (small)
Local radio station (midsize)
Local radio station (large)
Digital native local outlet
What publishing platforms is your newsroom currently using? (Check all that apply)
Chat apps (Messenger, WhatsApp, Line, WeChat, Viber, Kik, etc.)
Please explain what you think your newsroom could learn more about in order to provide more value to its audience. For example, you could say, finding out more about what our audience wants, or how people currently consume media.
What do you think is preventing people who could benefit from your journalism from accessing it? (Check all that apply.)
They are too busy
They aren't interested
They don't see the value
They can't afford it
They don't have access to our products
What is getting in the way of you being able to reach new potential audiences? (Check all that apply.)
Lack of resources
Lack of interest in the newsroom
Lack of knowledge about the platforms
Lack of incentive
Lack of time
Name one thing you think you newsroom can do better to ensure its sustainability.
Are you open to a confidential conversation about your responses?
If yes, please leave your name, email and/or phone number below.
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