Re-Tooling in Times of Crisis
Breweries and perfumeries making hand sanitizer. Maker spaces transforming into factories and distributors for face shields. Cities inventing new modes of coordination and collaboration to scale hospital equipment like never before. These are just some of the stories emerging as a result of the 2020 COVID-19 crisis —stories of reinvention, retooling, and reorientation around mission by entities of all types and sizes across the globe. But how do they do it? And how does it affect their sustainability today, as well as after the crisis passes?
If you have a retooling story to share — whether your own or an example that you are familiar with, or whether related to the current COVID-19 crisis or one from the past — please share it here. Please include your contact information in case questions arise! Unless we have any questions, your story will automatically appear on this page, which features an evolving library and data visualization of stories:
Date of Retooling
What is the scale of collaboration for the retooling project?
How long did retooling take (in months)?
> 12 months
Previous or standard line(s) of business prior to crisis
Focus of new/ transformed business lines
Temporary / portable hospital rooms
Describe the nature of business transformation. We know this is subjective, so feel free to add comments at the end or answer in "other" to help us refine this question.
New or refined marketing strategy for pre-COVID services or products
New or refined distribution strategy for pre-COVID services or products
New service(s) or product(s) very closely related to pre-COVID services
New service(s) or product(s) unrelated to pre-COVID services and products
What is the reason for this for transformation? What problem does it solve?
Address for business
Tell us about the strategy of change. How was the change achieved, and what financial, human, social, intellectual capital was used/needed? Is retooling financially sustainable, or requiring subsidy?
What are / were the challenges of change?
After the period of crisis, how are the organizations, entities, or institutions involved expected to look or behave differently than before? (E.g., new behaviors or new business lines?)
Submitter's First and Last Name, Organization Name
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