Unit 4: Advertisement

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Paper 11 Mass Media and Communication

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1.)Advertisement appear for the first time in print in _ India's first newspaper (weekly). *

1 point

Saurashtra Samachar

Bengal Samachar

Bengal Mirror

Hickey's Bengal Gazette

2.) Earliest Indian Advertising began with the _ *

1 point

Cobler

Hawker

Carpenter

Sewer

3.)Horlicks becomes the first 'malted milk' to be _ on 5th June 1883. *

1 point

Designed

Created

Patented

Prepared

4.)Patent means A grant made by a government that confers upon the creator of an invention the sole right to make, use, and sell that invention for a set period of time on 5th June 1883. *

1 point

5.)In 1905 _ was the first Indian advertising agency opened in Girgaum in Bombay *

1 point

B Dattaram & Co.

C Dattaram & Co.

D Dattaram & Co.

E Dattaram & Co.

6.)Which are the main features of advertising? *

1 point

It is directed towards increasing the sales of business.

Advertising is a paid form of publicity, It is non-personal.

They are directed at a mass audience and nor at the individual as is in the case of personal selling

Advertisement are identifiable with their sponsor of originator which is not always the case with publicity or propaganda.

Required

7.)In _Advertising Marketing came to be recognized. *

1 point

1906

1960

1961

1916

8.) Select the correct benefits of advertisement for consumer. *

1 point

Advertising stresses quality and very often prices. This forms an indirect guarantee to the consumers of the quality and price.

Advertising helps in eliminating the middlemen by establishing direct contacts between producers and consumers. It results in cheaper goods.

It helps them to know where and when the products are available. This reduces their shopping time.

It provides an opportunity to the customers to compare the merits and demerits of various substitute products.

This is perhaps the only medium through which consumers could know the varied and new uses of the product.

Modern advertisements are highly informative.

Required

9.)Which are the various media for Advertising? *

1 point

Television

Radio

Newspaper

Magazine

Hoardings

Required

10.)Advertising uses different _ as a way of persuading people to buy certain products. *

1 point

Sample

Choices

Wishes

Appeals

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