The DMAT short quiz

Take this short quiz and find out how well you know your digital marketing knowledge before you take The DMAT! Answer the next 15 quiz questions to your best ability and use your score for this test as an indication to see how you will perform on The DMAT.

1. What is positioning? *

1 point

Determining where your online ads will be served

Situating your brand in a unique place in people’s minds

Allowing people to go directly to the business instead of transacting through a middleman

Allowing tactics and strategies to be modified and optimised as you go

Creating a roadmap for achieving your business goals

2. Which of the following is an advantage of content marketing? *

1 point

Content marketing is able to provide content that is truly interesting and engaging to the right people

Content marketing helps you build relationships with your audience by unselfishly offering them value

All of these answers are correct

Content marketing can position your brand as an expert through the sharing of useful content in your specific field

It allows you to learn a lot about your target consumer through the content with which they do or do not engage

3. When choosing a keyword for SEO, which of the following is NOT something you need to consider? *

1 point

Propensity to convert

Value per lead

Visual aesthetics

Search volume

Competition

4. What do we call the number of conversions divided by the number of visitors, expressed as a percentage? *

1 point

Cost per click

Conversion per click

Quality score

Conversion rate

An impression score

5. Which of the following is not a targeting option offered by Facebook? *

1 point

Location

Name and phone number

Demographics

Interests

Detailed targeting

6. What is a marketing strategy? *

1 point

A considered approach to sending push notifications via mobile

A clear and simply stated goal that a brand wants to achieve

A mission and vision statement of your business

A set of ideas that outline how a product or brand will be positioned and achieve its objectives

A list of best practices for a business to succeed

7. Data mining is... *

1 point

The process of finding patterns hidden in large number and databases

Truly massive data sets

The best way to find out if you're meeting your objectives

Looking for data in mines

All of the above

8. Which of the following statements about content marketing is false? *

1 point

A brand persona helps to personalise the brand

A persona is an examination and evaluation of the existing content that a brand publishes

Your emotional connection with your customer is the very thing that differentiates your brand from your competitors

The goal is not to create as much content as possible, rather it is to focus on relevance and content that matches strategic outcomes

It’s important to focus on the exterior signifiers of the persona that you may create, rather than motivations that lead to the creation of a stereotype

9. If an advertiser sets a goal of new traffic to a landing page, and someone clicks on an ad to go through to the website, that is called ___________. *

1 point

Optimising

Conversion

Screening

Analysing

Measuring

10. What is a CTA? *

1 point

A phrase written to motivate users to take action, such as "sign up for our newsletter" or "hire a car today"

Content To Action

A prominent aspect of a product that is beneficial to users

A code used to structure the information and features within a web page

Call To Analyse

11. Which of the following statements is true? *

1 point

Facebook is the second biggest social media platform in the world

Social media ROI is easy to measure

Targeting options are metrics that you measure to indicate success

Demographics refer to statistical information about a particular population, such as age, gender, language or location

Payment models are important metrics that can be measured to indicate success

12. Which of the following is a key metric for measuring the success of an email marketing campaign? *

1 point

Delivery rate

Unsubscribes

The number of unique opens

Clickthrough rate

All of the above

13. In UX, what is responsive design? *

1 point

It measures how easy a system is to use

It indicates where a page is in the hierarchy of the website

It refers to how user friendly and efficient a digital product is

It enables a website display to change depending on the size of the viewport or screen, regardless of the device on which it is displayed

It refers to the way data and content are organised, structured and labelled to support usability

14. Which part of the marketing funnel would you usually be targeting with in-app display ads that are not remarketing? *

1 point

Awareness and/or consideration

Pre-purchase

Purchase

Post-purchase

You should avoid targeting specific parts of the marketing funnel in display ads

15. Which of the following is not an advantage of online advertising? *

1 point

Online advertising can take advantage of the emotive qualities of images, videos and animations

A lot of display advertising is intrusive

It offers levels of interactivity that other forms of advertising cannot achieve

Banner ads, like all digital marketing tactics, are measurable

It can help reach people high up in the purchase funnel

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