The DMAT short quiz
Take this short quiz and find out how well you know your digital marketing knowledge before you take The DMAT! Answer the next 15 quiz questions to your best ability and use your score for this test as an indication to see how you will perform on The DMAT.
1. What is positioning? *
1 point
2. Which of the following is an advantage of content marketing? *
1 point
3. When choosing a keyword for SEO, which of the following is NOT something you need to consider? *
1 point
4. What do we call the number of conversions divided by the number of visitors, expressed as a percentage? *
1 point
5. Which of the following is not a targeting option offered by Facebook? *
1 point
6. What is a marketing strategy? *
1 point
7. Data mining is... *
1 point
8. Which of the following statements about content marketing is false? *
1 point
9. If an advertiser sets a goal of new traffic to a landing page, and someone clicks on an ad to go through to the website, that is called ___________. *
1 point
10. What is a CTA? *
1 point
11. Which of the following statements is true? *
1 point
12. Which of the following is a key metric for measuring the success of an email marketing campaign? *
1 point
13. In UX, what is responsive design? *
1 point
14. Which part of the marketing funnel would you usually be targeting with in-app display ads that are not remarketing? *
1 point
15. Which of the following is not an advantage of online advertising? *
1 point
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