Creative Design Brief - The Discovery Stage
The creative design brief is a written collaboration between The Club and the client outlining the aims and objectives of the design project.
The design brief is an important part of the design process. It helps develop trust and understanding between the client and agency and serves as an essential point of reference for both parties. Above all, the creative design brief ensures that important design and marketing issues are considered and questioned before work is started.
Please complete the following form. Be aware that some sections may not be completely relevant to your product or service. You may also wish to consult with people from within your organisation when preparing this document, showing the design brief to different people may reveal remarkable differences in the way people see your organisation's aims and objectives.
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