Thank you for taking the time to complete this survey. The purpose of this research is to understand the impact of mergers and acquisitions (M&A) on football clubs, from the perspective of fans like you. We hope to provide clubs across the football pyramid with insights into the potential ups and downs of new ownership, as they look to bridge the financial gap from the elite level that continues to grow year on year. Your responses will remain anonymous, and no personal data will be collected. You are free to skip any question or withdraw from the survey at any time. The survey should take about 10 minutes to complete. Please answer all questions based on your experiences as a football fan, especially regarding any changes you've observed at your club following ownership changes or mergers.