Brand Identity Questionnaire
The first step in crafting your brand identity / logo / website, is really to understand your business, your customers and your story. So before we get started, please help by answering the following questions.
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1. What is your business about?
Your answer
2. What problem do you solve for your customers?
Your answer
3. Who are your 3 main competitors (direct or indirect)? What do you like about their presence? What do you dislike about their visual identity?
Your answer
4. What about your background or product or service sets you apart from your competitors? Why should your prospects buy from you or engage with you?
Your answer
5. Is there a unique story behind your business or business name or logo?
Your answer
6. Share 5 adjective or words that best describe your company.
Your answer
7. What are the Deliverables for the visual identity?
Your answer
8. Does any of your current material need to be updated to match the new visual identity?
9. Who are the decision makers on this project? What is the turnaround time for making a decision?
Your answer
10. What timelines are you’re looking at for this project? What is your budget?
Your answer
11. Describe your ideal customer?
Your answer
12. What is the primary message do want to convey to your customers?
Your answer
13. Share 5 adjective or words that best describe your ideal customer.
Your answer
14. Do you have any market research about your ideal client or your product/business that you can share with us?
Your answer
15. What is the purpose behind this exercise? Why now?
Your answer
16. If you have an existing brand/identity, why isn’t it working for you?
Your answer
17. Do you have specific guidelines do’s and don’ts about the colors and other elements of visual identity?
18. Please share 3 links of brand whose visual identity inspires you. What do you like best about them.
Your answer
19. Please share 3 brands/logos that you thought were weak, and what made you feel that way.
Your answer
20. Using 5 adjectives or short phrases, describe your brand’s desired look and feel
Your answer
A copy of your responses will be emailed to the address you provided.
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