What is your gender?
How old are you?
What is your ethnicity?
How long have lived in Hong Kong?
Which part of Hong Kong do you spend most of your time in?
What is your proficiency in Cantonese?
Can you read traditional Chinese?
What is your proficiency in Mandarin?
Can you read simplified Chinese?
What is your employment status?
What is your annual income range? ($HKD)
Which industry do you work in?
What is your relationship status?
Do you have children?
Are you a pet owner?
Which are the top 3 areas you prioritise spending? (tick 3 that apply)
How often do you dine out?
How often do you drink alcohol?
On average how much do you spend when dining out? ($HKD per person)
What’s your favorite cuisine to enjoy when dining out? (tick all that apply)
What kind of holiday appeals most? (tick all that apply)
How much do you usually spend on holidays or staycations per year?
Where is your preferred holiday destination?
What are your top interests and hobbies? (tick all that apply)
What type of events do you enjoy going to in Hong Kong? (tick all that apply)
Would you be interested in attending events hosted by sassy?
What type of content do you enjoy consuming the most? (tick all that apply)
Which Hong Kong districts would you like to see more content of?(tick all that apply)
What kind of sassy giveaways would interest you? (tick all that apply)
Which platforms do you use most? (tick all that apply)
How did you discover sassy?
Which sassy channels do you follow? (tick all that apply)
How often do you read sassy content?
Do you read/ follow our sister company sassy mama?
What other Hong Kong based media companies do you follow? (tick all that apply)
Have you ever bought/ tried a new product or experience because sassy recommended it?
On a scale of 1 to 5 how satisfied are you with sassy’s content?
Would you recommend subscribing to sassy to a friend or family member?
Do you have any general feedback for sassy?
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