(Pre-Tesla) Electric Car Needs Importance & Satisfaction
Example questions and summary of prior survey responses
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What is your avocation or profession (title)?
What is the hardest part about buying an electric car?
What are your 1 or more  highest emotional (wins) needs in buying an electric car? (for example -- comfort, environmental responsibility, performance, status, no range angst ...)
What are your 1 or more highest functional (results) needs in buying an electric car? (for example -- range, acceleration, charging time, style, cost, maintenance ...)
How important to you is each need?
very low
low
medium
high
very high
Emotion need 1
Emotion need 2
Result need 1
Result need 2
Other need
Clear selection
Here is a former survey response example of emotional (win) & functional (result) needs importance and emotional-results relationships (on 1-10 scale)
What existing solutions (please name them) have you tried in order to resolve both your emotional and results needs? What don't you love about it/them?
What is your level of satisfaction with the best existing solution for each of your needs?
very low
low
medium
high
very high
Emotion need 1
Emotion need 2
Result need 1
Result need 2
Other need
Clear selection
Here is a summary of a former survey response example emotional (wins) & functional (results) needs satisfaction rankings for 3 existing electric car solutions -- leaf, volt & BMW (pre-Tesla) based on 1-10 ranking scales
This is a summary of these example survey analytics from customer importance & satisfaction questionnaire responses for both emotion and results needs for buying an electric car (pre-Tesla) on a 1-10 response scale.
This is a summary of the actual Tesla product solution feature rollout stages: (i) roadster; (ii) Model S sedan; and (iii) model 3 that align with the customer unmet needs analyses.
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