Branding
When people think about our company, Southern Cross Group, what are the feelings and associations I want them to have? Are they unique?
What kind of personality does Southern Cross Group as a brand have?
What problem does my company solve? Does anybody care?
What are the functional benefits that we deliver to our customers?
What are the emotional benefits that only we deliver to our customers?
What tagline would you suggest for Southern Cross Group? (other than “More than you expect” ) Describe what you do, as company, in the shortest space possible.
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