Website & Social Media Free Workshop
Date: Friday, 6th April 2018
Time: 11:00 am - 1:00 pm
Venue: JIIF (JITO Incubation & Innovation Foundation), A-201, First Floor, Business Square, Solitaire Park, Chakala, Andheri-East, Mumbai - 400093

Overall Agenda/Schedule:
11am: Introduction of HyperDesTech and speakers
11.15 am: workshop 1
11.45am: Q& A + Discussion
12 pm: Break
12.15: Workshop 2
12.45: Q&A + Discussion
1pm: De- brief and Sign ups
Workshop 1: Website and SEO
Lead: Vignesh Prem
Co-Speaker: Sakshi Sakhlecha
Features of a Good Website:
·        Social Media Integration
·        Mobile Friendly Site
·        Clear Navigation
·        Action Buttons & Content
·        Fast Loading Speed- Optimise Data
·        Have Images/Videos of People and Service
·        Service/Product information
·        Easy to Find Contact Information
·        Uniformity in Design
·        A well designed blog and have reader engagement
·        Subscription Invitation
·        Building Customer Database through Interaction
·        User Journey Planning
·        Sales Funnel Planning
·        Built with SEO in mind
·        Monitoring Bounce Rate
Workshop 2: Digital Marketing
Lead: Sakshi Sakhlecha
Co- Speaker: Vignesh Prem
• Find new customers
• Optimization of Cost – Traditional vs Digital
• Target Marketing- Geo/Age
• Lead Generation –Sales Funnel
• Campaign Effectiveness through Monitoring KPI
• Spread the word about your products and services
• Brand recognition & Trust
• Advertise your business, products or services
• Create a community and loyal following
• It’s good for SEO

• Review Management for Product Companies
• Reputation Management
• Awareness Campaigns
• Content Creation
• Increase in followers
• Business Page Optimization
• Ad Campaign Management
• Spam monitoring
• Monthly Progress report – ROI Measurement
Quick Highlights on:
-        PPC
-        Email Marketing
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Ever ask yourself, “Before I invest in a website and social media, what scope does it have for generating business for me?” It’s a great question that we get asked more often than you’d imagine.This is a open dialogue session and we will share and learn from each other as a business/startup community. Feel free to bring any of those questions you have for the session.The event is FREE and bring your friends who you think might benefit from it.
For any enquiries, please visit or write to us at or contact Ruchi Jain (+91-7727808123)
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