Introducing the Trillion Pieces of Plastic Campaign. There are currently 7.2 Billion people in the world.  If just 13.8% of these people committed to, in their lifetime, picking up from the ground 1,000 pieces of plastic litter and disposing of it properly, then we'd have effectively prevented one TRILLION! pieces of plastic from entering the ocean.  Yes, that same water bottle cap you see on the sidewalk will likely be washed into streams or rivers and then into the ocean.  Once in the ocean the task of plastic clean up becomes infinitely more difficult, if possible at all. Our goal in this campaign is defensive.  Let's, together, discover a new meaning of personal responsibility and stop the plastic before it reaches the ocean.
 
A Trillion Pieces of Plastic encourages citizens to commit to picking up 1,000 pieces of plastic litter in their lifetime.  But, if one were to pick up a piece of litter a day, they’d meet this goal in under 3 years. Some beaches are so littered with plastic that a motivated individual could easily pick up a 1,000 pieces of plastic in a single day.  “It’s ultimately a very simple effort to participate in. You don't have to look far to find plastic litter.  Walk down any city sidewalk or visit any beach you want, and you'll find plastic litter. It's unfortunately everywhere,” says Albatross Designs CEO Andrew LaCenere. “But we want to make it clear that our effort is built around the idea of consistent, long term small efforts. We don't want people to burn out or get [too] overwhelmed by trying to do too much at once. Breaking through that mental gap and actually bending down and picking up someone else's Snickers wrapper is a huge deal, both pragmatically and in my opinion morally.”

READ MORE ABOUT OUR EFFORT HERE:  https://albatrossdesigns.it/pages/trillionpiecesofplastic