AIC Catalyst: Crafts Cohort Fall 2021 Application Form
Welcome aspiring entrepreneur! We are glad that you wish to be a part of the Fall 2021 cohort of Atal Incubation Center Catalyst. Before you move ahead, please read a bit about AIC Catalyst, the kind of startups we support and our approach towards incubation. A brief outline is mentioned below, while more details on our program strategy, structure and pedagogy can be found on our website,
Catalyst AIC is an incubation and innovation center set up by KREA University (IFMR Society) in Jaipur, under a grant from NITI Aayog’s Atal Innovation Mission. The center supports and helps scale innovative startups in the inclusive tech domain, which build products focused around unserved and underserved communities in India’s last mile. The first year of the program will focus on artisanal communities, with an initial target consumer base in Rajasthan, and later expanding across India.
The Catalyst AIC incubator is unique in its value proposition as it provides startups with real-world test environments, data-driven insights on their target consumer groups, and necessary infrastructure to rapidly test, iterate and deploy their solutions. The core idea is to help scale high-impact, last-mile inclusive tech products, in close coordination with our implementation partners and LEAD’s deep on-ground research expertise.
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Name of the Applicant
Designation of the Applicant
Name of the Startup
Website of the startup
Social Media Handles
Please add full URLs of your existing social media handles. Use the following format: Facebook:
and so on.
Executive Summary of your startup
Please ensure that you give us an executive summary that includes your vision, mission, problem you are targeting and your solution approach.
Which of the following problem statements is your startup focused towards solving for India's arts and crafts sector
Forward market linkage
Access to Finance/Credit
Marketing and Outreach
Upskilling last mile artisan communities
Supply chain and logistics bottlenecks
Procurement with Purpose (selling handicraft-based corporate gifting products)
What is your proposed solution for the problem statement that you chose in the question above?
How are you going to implement/implemented your proposed solution?
Why do you think your proposed solution is scalable? Does it also present itself as an investable business idea?
Any other information you would like to share?
Post receiving your application through this form, we shall be getting back to startups shortlisted by our jury members for our second round of discussion. The second round will entail a short pitching session with our Jury Members. The program's second cohort shall go live on November 14th, 2021.
We thank you for taking out time to apply to the program. For any questions you may have, please reach out to our Incubation Manager at
Send me a copy of my responses.
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This form was created inside of Catalyst Atal Incubation Centre.