International Conference on Cultural Practices and Policies in the Digital and Global Age
The conference, organized by Kritika Kultura and the European Centre for International Political Economy (ECIPE), will be held on Nov. 22 and 23, 2018, at Leong Hall Auditorium, Ateneo de Manila University.

This event is free and open to the public. However, due to the limited seating capacity of the auditorium pre-registration is necessary. Walk-in attendees may be refused entry once the maximum capacity of the venue is reached.

The conference seeks to investigate the changing nature of culture and its industries brought on by globalization and digitization at national, regional, and international contexts. Specifically, the conference looks at the way governments, businesses, and industries respond to or interact among each other; moreover, the conference examines the changing nature of the culture and media markets where information technology and social media alter the way content is being produced, delivered, and consumed. From a strategic perspective, this conference is an opportunity to cultivate a network of researchers working on issues related to today's cultural industries. Articles exploring the theme will be included in Kritika Kultura 32, which will be launched during the conference.

The 14 conference presenters come from institutions in China, South Korea, France, Germany, Israel, US, and UK; their presentations will cover a wide range of topics about today’s cultural industries, especially the film and music sectors that have a powerful impact on our daily lives. In addition, the presentations will cover culture, cultural diversity, and the future of cultural industries. This conference will highlight the importance of embracing, yet maintaining a critical stance to, globalization and digitization in order to develop a rich cultural practice. It also hopes to raiseimportant implications in terms of cultural policies that can help in the development of cultural industries in other countries to advance further.
Keynote lectures will be delivered by Samuel Richards (Pennsylvania State University) and Matthias Helble (Economist, Asian Development Bank).

DAY 1-Nov. 22, 2018, Leong Hall, Ateneo de Manila University

12:00 p.m. to 1:00 p.m.: Registration

1:00 p.m. to 2:00 p.m.: Opening Ceremony
National Anthem
Opening Remarks: Vincenz Serrano (Editor in Chief, Kritika Kultura)
Keynote Speech: Samuel Richards (Professor, Pennsylvania State University)

2:00 p.m. to 4:00 p.m.: Session 1: The Film Industry
1. Xiaolan Zhou: How Industrial Policies Shaped the Globalization of the Chinese Film Industry Since the 1990s
2. Wenyan Yin: A New Model for Globalization in the Film Industry: Lessons from China-Hollywood Film Co-Production
3. Patrick Messerlin: Building Consistent Policies in the Film Industry: Institutions and Instruments in France and Korea

4:00 p.m. to 4:15 p.m.: Coffee and Tea Break

4:15 p.m. to 6:15 p.m.: Session 2: The Music Industry
1. Yeon W. Lee: How Synergy is Created in the K-Beauty Industry: Learning and Convergence among Firms and Beauty Vloggers
2. Holger Schwetter: From Record Contract to Artrepreneur? Musicians’ Self-Management and a Changing Illusion on the Music Market
3. Stephen Ranger: Adapting to Technological Changes in the Music Business: The Case of the British Music Industry and New Record Formats in the 1950s
4. Jimmyn Parc: Between Technological Advancement and Protectionism: The Bumpy Evolution from MP3 Players to Smartphones in Korea

6:20 p.m. to 6:30 p.m.: Message
Ma. Luz C. Vilches (Vice President for the Loyola Schools, Ateneo de Manila University)

6:30 p.m. to 7:15 p.m.: Launch of Kritika Kultura 32

7:15 p.m. Kritika Kultura Launch Dinner (invitees only)

DAY 2 -Nov. 23, 2018, Leong Hall, Ateneo de Manila University

12:00 p.m. to 1:30 p.m.: Registration

1:30 p.m. to 2:00 p.m.: Keynote Speech
Matthias Helble (Economist, Asian Development Bank)

2:00 p.m. to 4:00 p.m.: Session 3: Soft Power and Cultural Diversity
1. Marco Pellitteri: The 2020 Tokyo Olympics and Fictional Franchises: Cultural Policy of Soft Power and Global Audiences
2. Sean Pager: Does Copyright Help or Harm Cultural Diversity in the Digital Age?
3. Sunhee Park: The Evolution of the Concept and Practical Application of Cultural Diversity in Korea
4. Jimmyn Parc and Hwy-Chang Moon: Accumulated and Accumulable Cultures: The Case of Public and Private Initiatives toward K-Pop

4:00 p.m. to 4:15 p.m.: Coffee and Tea Break

4:15 p.m. to 6:15 p.m.: Session 4: Cultural Industry and its Future
1. Nissim Otmazgin and Irina Lyan: Fan-Entrepreneurship: Fandom, Agency, and the Marketing of Hallyu in Israel
2. Kyuchan Kim and Yeon W. Lee: A New Growth Strategy for Hallyu: A Comparative Analysis of Global Entertainment Firms
3. Hwy-Chang Moon: Increasing Opportunity and Value in the Cultural Industries: A Comparative Analysis of the Successful Clusters

6:15 p.m. to 6:45 p.m.: Closing Ceremonies
Closing Remarks: Jose T. Villarin, SJ (President, Ateneo de Manila University)
Closing Remarks: Maria Luisa Torres Reyes (Editor Emerita, Kritika Kultura, Scholar-in-
Residence, University of Santo Tomas)
Closing Remarks: Hwy-Chang Moon (Professor Emeritus, Seoul National University)

6:45 p.m. to 7:00 p.m.: Refreshments

8:00 p.m.: Congressional Dinner (invitees only)


Details about the conference may also be viewed at the Kritika Kultura Announcements page:

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