Sign up for CEAGAR Guest Lecturer: Sebastian Deterding. Friday 15th of April 2016: 10-11@ AAU Auditorium, ACM 15, CPH
Title: Outside the Box: Toward an Ecology of Gaming Enjoyment

Gamification is a debated catchword in applied games. Instead of building full-fledged games, it embeds design elements from games in other, non-play contexts to make them just as motivating and engaging as games. In this, gamification – like much of contemporary game research – is thinking “inside the box”: Narrowly focused on the game as an object, it ignores how much the enjoyment of gameplay depends on the interaction of game object and play context. Drawing on his current research, Sebastian Deterding will outline three such socio-material dynamics underlying gameplay enjoyment, and how to translate them into formats useful for designers.

Sebastian Deterding is a researcher and designer working on gameful and playful experiences for human flourishing. He is a reader at the Digital Creativity Hub at the University of York, organizer of the Gamification Research Network, and co-editor of “The Gameful World” (MIT Press, 2015). With the international design agencies Hubbub and coding conduct, he has created engaging experiences touching millions of users for clients including the BBC, BMW, Deutsche Telekom, Greenpeace, KLM, Novartis, and numerous startups. An internationally sought-after speaker, he has been invited to speak and keynote at venues like Lift, Interaction, GDC, Games Learning Society, Web Directions, Playful, Google, IDEO, and Microsoft Research. He lives online at

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