DialedPR Intake Form
Please complete the following Public Relations Brief to the best of your ability. The more information included will lead to a clearer understanding of your PR and communication needs – and consequently, a proposal aligned with your objectives, target metrics for success, tactical programs and budget.
Email address *
PROGRAM OVERVIEW
What do you want to achieve through public relations and communication efforts? What are your goals for using PR? *
Your answer
What does success look like for the organization? And for you? *
Your answer
What issues or topics do your spokesperson(s) want to address? Or, want to “own?” *
Your answer
COMPANY OVERVIEW
Everyone has a story of their company's journey. What’s yours? *
Your answer
What does your company do? *
Your answer
Who are your key competitors and/or who might you be compared with? *
Your answer
What are your competitors doing that is similar/different? *
Your answer
What are the core opportunities and/or challenges your company is facing? *
Your answer
AUDIENCE
Who is the primary audience you are trying to reach? *
Your answer
What do they [audience, above] currently think and how do they feel about your company? *
Your answer
KEY MESSAGES
What’s the main message your audience should be left with? *
Your answer
If you could add 1-2 other key points/ information you want to get across to your target audiences, what would those be? *
Your answer
SERVICES NEEDED/ INTERESTED IN
Below is a list of our core services. Please list all services that you are most interested in DialedPR providing to achieve your above goals.
Public Relations *
Required
Social Media *
Required
Positioning & Messaging *
Required
ADDITIONAL INFORMATION
Have you employed a PR agency or consultant before? If so, describe the outcomes of previous PR or marketing programs. What worked well? What did not/won’t work? *
Your answer
What media channels or specific media outlets are important to you? These might differ from what we recommend. *
Your answer
Are there any newsworthy items coming up? Examples may include new/enhanced program(s), expanded initiatives/services, strategic personnel appointment(s), new partners/resources, first-time event presence, etc. *
Your answer
Is your organization participating in or have plans to attend any tradeshows or conferences throughout the year? If so, which events and what is the level of participation? *
Your answer
Are there any speaking engagements your spokesperson(s) already has scheduled? If so, which events and what are the topics? *
Your answer
Who will be our primary point contact(s)? *
Your answer
BUDGET & SCHEDULE
What is your budget range? Please note the size and scope will depend largely on your budget. By establishing your budget upfront, we can determine what can be delivered that will provide the greatest impact. *
Your answer
What is the time period you want to engage in a PR program? *
Your answer
A copy of your responses will be emailed to the address you provided.
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