DialedPR Intake Form
Please complete the following Public Relations Brief to the best of your ability. The more information included will lead to a clearer understanding of your PR and communication needs – and consequently, a proposal aligned with your objectives, target metrics for success, tactical programs and budget.
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PROGRAM OVERVIEW
What do you want to achieve through public relations and communication efforts? What are your goals for using PR? *
What does success look like for the organization? And for you? *
What issues or topics do your spokesperson(s) want to address? Or, want to “own?” *
COMPANY OVERVIEW
Everyone has a story of their company's  journey. What’s yours? *
What does your company do? *
Who are your key competitors and/or who might you be compared with? *
What are your competitors doing that is similar/different? *
What are the core opportunities and/or challenges your company is facing? *
AUDIENCE
Who is the primary audience you are trying to reach? *
What do they [audience, above] currently think and how do they feel about your company? *
KEY MESSAGES
What’s the main message your audience should be left with? *
If you could add 1-2 other key points/ information you want to get across to your target audiences, what would those be? *
SERVICES NEEDED/ INTERESTED IN
Below is a list of our core services. Please list all services that you are most interested in DialedPR providing to achieve your above goals.
Public Relations *
Required
Social Media *
Required
Positioning & Messaging *
Required
ADDITIONAL INFORMATION
Have you employed a PR agency or consultant before? If so, describe the outcomes of previous PR or marketing programs. What worked well? What did not/won’t work? *
What media channels or specific media outlets are important to you? These might differ from what we recommend. *
Are there any newsworthy items coming up? Examples may include new/enhanced program(s), expanded initiatives/services, strategic personnel appointment(s), new partners/resources, first-time event presence, etc. *
Is your organization participating in or have plans to attend any tradeshows or conferences throughout the year? If so, which events and what is the level of participation? *
Are there any speaking engagements your spokesperson(s) already has scheduled? If so, which events and what are the topics? *
Who will be our primary point contact(s)? *
BUDGET & SCHEDULE
What is your budget range? Please note the size and scope will depend largely on your budget. By establishing your budget upfront, we can determine what can be delivered that will provide the greatest impact. *
What is the time period you want to engage in a PR program? *
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