Connecting Journalists & Communities: A survey of newsroom engagement practices
Your responses are anonymous. Findings will be presented at the National Conference on Dialogue & Deliberation, Oct. 14-16, Boston. Survey produced by the Jefferson Center, Journalism That Matters and the Watershed Media Project.
What are the ways your organization engages with the public? Choose all that apply.
Member of Public Insight Network
Directly solicit or poll audience for comments, story tips, feedback
Events: Panels on current events at least once per year that include audience Q&A
Events: Stage “listening sessions” and other events at least once per year focused specifically on content
Translations to reach immigrant audiences
Outreach campaigns using social media to target communities interested in your coverage
Outreach campaigns using in-house CRM to target segments of your audience
Outreach campaigns to target “social media influencers” who can amplify your message and inspire responses
Include and attribute audience feedback and social-media comments
How do you decide a story is worth covering when someone outside your newsroom brings it to your attention?
How has your attitude and openness to community engagement changed over time? Choose all that apply — and check "other" to add any further explanation.
I’m more open to it.
I'm less open to it.
What are the impacts of engagement programming for your news organization? Check all that apply, and please check "other" to add any further comments.
We’d like to have more engagement programming, but the budget isn’t there
It hasn’t had an impact on our coverage — but we’re still trying
It hasn’t had an impact on our coverage — and we gave it up
It has had a positive impact — our stories are stronger
It has had a positive impact — we get more traffic
It has had a positive impact — our donor/subscriber fundraising is improving
What are your hopes and concerns about community engagement with your newsroom?
Where did you learn about this survey?
Institute for Nonprofit News
Public Insight Network
Center for Cooperative Media
Organizational budget size?
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