Tell us about behaviour change for sustainability on your campus!
Join us! We want to hear more from you, an active community-of-practice, about approaches/green nudges you have taken to encourage sustainable behaviour on your campus. This would be used to inform a new piece of research that UN Environment is commissioning with the Behavioural Insights Team and GRID-Arendal which is being developed to support Higher Education institutions in initatives to change behaviour on campus. Your feedback will be useful to generate case-studies for consideration by the report authors.
>> What is a green nudge? A green nudge is a positive and gentle persuasion to influence sustainable behaviours and decisions. Nudges, as a streamlined modification, make people's lives easier, happier, and more rewarding because they help people align their daily choices with the values they already have. They are especially effective because they are quickly uptaken: nudges are Easy, Attractive, Timely and Social.
E.g. among other techniques, we can encourage and promote sustainable choices by changing the framing or setting of choices (default settings), setting default outcomes, harnessing social influence and making sustainable options more salient. Hanging up posters around campus to educate about the environmental impacts of driving a car might help people learn something, but offering free or discounted bus passes to students has a higher likelihood of actually getting them to stop driving to school and taking the bus instead.
>> Why do we need this? Because simply providing information doesn't always lead to action, while nudges can help influence more concrete behaviour changes.
Deadline: December 10th, 2019