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Design Questionnaire
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Email
*
Your email
Full Name
*
Your answer
Phone
*
Your answer
Today's Date
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Do you have a website? If so, what is the URL?
Your answer
Tell me about your business (Company background/Overview of business)
What do you do, who is your target market, what is your purpose, how long have you been in business, what is your mission?
Your answer
WHY do you do what you do?
Your branding is an amplification of your why. WHAT you offer is a result of WHY you do it; that's part of your value proposition, what makes you attractive to your customers, and what we want to convey to them. This is part of what makes your company memorable.
Your answer
PROJECT DETAILS
Tell me about this project (What is the specific task?)
Who is the intended audience? Do you have a certain look or feel are you going for?
Your answer
What service(s) are you interested in?
Branding
Logo Design
Stationery Design
Form Design
Portraits
Product Photography
Book Cover Design
Every Door Direct Mail
Direct Mail
Brochure
Other:
Competitive Context
Tell me about your competition, what do they do well, what do they do poorly.
Your answer
What is the purpose of your company?
Your answer
What is your primary objective?
Your answer
What is your secondary objective?
Your answer
How will you measure whether the objectives have been met?
Your answer
Please provide links to any inspiration
Is there art that has the look/feel you're going for? Please provide links to Pinterest boards, websites, etc.
Your answer
If it is a printed project, please provide any details you know
i.e. type of project + quantity + size + black and white/color + printed both sides or one + quality of paper
Your answer
What are the exact deliverables?
Your answer
What format/s do you prefer this project be delivered in?
Your answer
Who should it be delivered to?
Your answer
When do you need this design delivered by?
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YYYY
YOUR AUDIENCE
Who are we talking to?
Your answer
What do you know about them, their likes, dislikes, habits etc?
Your answer
What action do you want them to take? (Make it measurable where possible.)
Your answer
What is the single most important thing you want to communicate?
Your answer
What are the other key messages? Rank in order of importance.
Your answer
Why will the intended audience care about these messages?
Your answer
What your main call to action? What do you want your customers to do?
Your answer
Do you have any other details that I may find helpful?
Your answer
Do you know anyone else who could benefit from my services?
Your answer
How did you hear about me?
*
Facebook, Pinterest, Instagram, Google, Friend or Business (name)
Your answer
Send me a copy of my responses.
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