The Business MRI
A 15-minute test to determine the fitness level of your business.
Email address *
How Healthy Is Your Business?
When all the parts of your business are healthy and working together, they fuel profitable, sustainable growth. A healthy business also creates a work environment where everyone is engaged and thriving.

Just like the human body, a business needs all its parts to work together. When marketing is weak, sales have to overcompensate. Likewise, when your mission isn't clear, it's as though you're operating with a confused mind.

(This assessment is used with permission by Business Made Simple.)
How the MRI Works
By taking this assessment you will quickly identify the parts of your business that need immediate attention. When you give those parts of your business the attention they need, you get much better results.

To get started:
1) Compete the Assessment.
2) As a Business Made Simple Certified Coach, I'll provide a free Fitness Plan to help you improve the key areas of your business.
3) Together we can master the skills you need in the coaching relationship of your choice.
Leadership: Mission Statement and Guiding Principles
Are you and your team members on a mission?
You have an inspirational mission statement that everyone on the team has memorized and talks about regularly. *
Barely breathing or does not exist
Healthy and thriving
The entire team works together to operate in the same direction, with the same cadence so that you are consistently aligned and get traction on new projects quickly. *
Barely breathing or does not exist
Healthy and thriving
Your employees clearly understand their role, what they're working towards, and how they are specifically helping the company to get there. *
Barely breathing or does not exist
Healthy and thriving
People want to work for and with your company, because your story is important—you have an excellent employee and customer retention rate. *
Barely breathing or does not exist
Healthy and thriving
You feel connected to the "why" of your work. Your company mission reads like a counter-attack against an injustice in the world. *
Barely breathing or does not exist
Healthy and thriving
Personal Productivity
Are you and your team members able to get more done in less time?
You (and even your team members) have a clearly defined life plan that keeps you focused, in control, and reminds you what your life is all about. *
Barely breathing or does not exist
Healthy and thriving
You have a goal-setting framework and process that helps you organize your time and resources. *
Barely breathing or does not exist
Healthy and thriving
You ( and your team) have a daily planner tool and routines that allow you to prioritize and manage your daily tasks so you get more done. *
Barely breathing or does not exist
Healthy and thriving
You have a clear understanding of what tasks are primary and what tasks should be considered secondary. You know what to say "yes" to and what opportunities to reject. *
Barely breathing or does not exist
Healthy and thriving
Messaging
Is your company message (story) clear and compelling?
The message we are communicating is helping customers understand how we can help them survive and thrive. *
Barely breathing or does not exist
Healthy and thriving
Your customers can easily name the main problem your company solves. *
Barely breathing or does not exist
Healthy and thriving
Potential customers easily understand what steps they need to take to start doing business with you. *
Barely breathing or does not exist
Healthy and thriving
When people ask "what do you do?" you can respond with 1-2 clear sentences. It's not complicated or confusing for someone to easily understand. *
Barely breathing or does not exist
Healthy and thriving
Marketing
Are you running a sales funnel that builds trust with customers and brings in revenue?
We have a sales funnel that builds a relationship with the customer and the results exceed our expectations. *
Barely breathing or does not exist
Healthy and thriving
We have a robust customer database and a well-defined process to move our customers through the sales cycle. *
Barely breathing or does not exist
Healthy and thriving
We utilize a process that positions our company or brand as a trusted guide and advisor to the customer—the customer is always the hero. *
Barely breathing or does not exist
Healthy and thriving
We invite our customers into a consistent story in all our marketing collateral (website, email marketing, lead generators, social media, etc.) *
Barely breathing or does not exist
Healthy and thriving
Communication
Are you and your team able to communicate clearly about your objectives or is everybody suffering through boring, data-heavy presentations?
We have a communication campaign with clear, measurable objectives. *
Barely breathing or does not exist
Healthy and thriving
Our communication campaign (I.e. speeches, videos, emails, social media posts, and press releases) has a unified and repeated message that engages the audience. *
Barely breathing or does not exist
Healthy and thriving
We have a proven checklist of communication collateral to create for important objectives including speeches, videos, emails, social media posts, and press releases that get noticed and get results. *
Barely breathing or does not exist
Healthy and thriving
We have a formula to communicate very complicated ideas so that they are fully understood by others, engage an audience, and inspire people to take action. *
Barely breathing or does not exist
Healthy and thriving
Scoring: How Healthy Is Your Business?
So I can share the results of your assessment and a personalized fitness plan, share your contact information below:
Your First Name *
Your Business Name *
Your Website Address *
You're On Your Way to Stronger Business Growth!
If you scored 3 or below for any question, you have a problem area and it's hurting the overall health of your business.

Without knowing the health of your business, it's impossible to take the steps necessary to improve. You've taken a great first step in identifying your blind spots and moving toward greater success and higher revenue in your business.

You need a plan to help you take control of your business and make it healthy. I'll evaluate your results reach out to you to discuss The Business MRI Fitness Plan within 2-5 days.

Cathy McIntosh
Business Made Simple Certified Coach
www.cathymcintosh.com/growyourbrand
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