A creative brief is a communication tool that outlines a project’s requirements, expectations, goals, and resources. It helps ensure that everyone involved in a project are on the same page from the start, which also helps the project run smoothly, stay on schedule, and be successful.
A well-written Creative Brief will help you deﬁne your project in such a way that everyone working on your project will have a clear understanding of the vision, the strategy and the goals of the project so they can move forward with an effectiveness and ﬂow that produces the best results. Members on your team should be able to refer back to the creative brief to help them answer questions about the right tone to use, design style, and so on.
Tips for Success1. Answer the questions with lively and conversational language. Be clear and direct, and avoid using obscure, meaningless marketing terms or buzz words.
2. Gather input from ALL stakeholders. By including all those who will need to approve the final product, you increase your chances of gaining their buy-in as you move forward with design.
3. Keep it relevant, and get to the point. Craft a document that will serve as a useful guide for the members on your team and that explains in detail what you are looking for.