"Understanding how generative artificial intelligence (GAI) reshapes managerial routines, organizational practices, and decision-making logics among Canadian Small and Medium-Sized Enterprises (SMEs)."

This is a research study being conducted by Dr. Yang Hoong from MacEwan University's Triffo School of Business, examining how managers interpret and respond to generative AI, and how it influences their decision-making, work practices, and organizational strategies. This research focuses not only on the adoption of AI, but also on how it shapes managerial thinking and organizational behaviour.

Participation:

SME managers and decision-makers would participate in a one-time 45-60-minute virtual interview, and allow the interview to be audio recorded for transcription and analysis. Participation is completely voluntary.

Eligibility Criteria: 

Businesses qualify as an SME under Innovation, Science and Economic Development Canada (ISED) and Statistics Canada's definition, which is having 1-499 paid employees. 

SMEs are primarily within the service sector, in either one of the following sub-sectors: 

1. Retail Trade
   
2. Healthcare & Social Assistance
   
3. Professional, Scientific, and Technical Services.
   

Confidentiality:

Every effort will be made to protect your identity and maintain confidentiality

• Interviews will be recorded and transcribed
• Identifying information (e.g., name, organization) will be removed during transcription 
• You will be assigned a pseudonym or code (e.g., P01) 
• A master list linking your identity to your code will be securely stored and accessible only to the Principal Investigator